Design Jams Will Evans’ Design Studio Methodology revolutionized how I use a design jam activity to gain stakeholder buy-in, end-user insights, and product design direction. Using the Design Studio templates, I can focus the participants during the activity around small, discrete problems to solve. The primary role I assume during the design jams is that of facilitator. Often the individuals participating in the Design Jams do not perceive themselves as “designers” and can be intimidated about the process. I spend a considerable amount of time reassuring them that if they can draw a square then they have enough skill to participate. I also spend time listening to all of the ideas that are suggested. By giving stakeholders and end-users a platform to participate in the design process, we are often able to reach buy-in and an agreed upon direction faster and more efficiently.
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Design Jams